Students find advertisements on the web, identify the top 8 hues used, recreate them with Pantone Swatches, then give an explanation/justification for why the ad’s author chose this palette and how it relates to the content & product being sold. In addition, they select iconic imagery relating to two separate color types: informational and psychological color. They state original colors’ purpose, then alter the color to alter the meaning behind the image and explain the results. All color alterations made in Photoshop.